An Italian-Cuban love-in: Cuba to attend Milan tourist fair in February 2015

Posted: 23-Jan-15 18:05

Cuba will attend the 35th BIT International Tourism Fair (Borsa Internazionale del Turismo), taking place in Milan, Italy, on the 12-14 February, 2015. It aims to promote the Cuban tourist fair, FITCuba 2015, which in turn will be dedicated to Italy.

An Italian-Cuban love-in: Cuba to attend Milan tourist fair in February 2015

Cuba's Tourism Ministry has recently announced that Cuban representatives will attend the 35th BIT International Tourism Fair taking place in Milan, Italy, on 12-14 February 2015.

The island's participation in this year's BIT (Borsa Internazionale del Turismo) exhibition aims to promote the Cuban tourist fair, FITCuba 2015, which in turn will be dedicated to Italy.

FITCuba itself will take place on 5-7 May 2015 on home territory – the Jardines del Rey tourist centre, situated on the Keys north of the central Ciego de Avila province. It was announced last year that FITCuba would have an Italian focus during a meeting at the 2014 International Seminar on Travel Journalism, held in Cuba.

There will be a particular spotlight on business opportunities, because of the new Cuban Foreign Investment Law designed to allow foreign ownership and cut tax on profits in half - which were previously forbidden. It's part of presenting an attractive package to anyone looking to spend money in Cuba, from vacationers to travel operators and investors alike.

The Italian exhibitors will have the chance to show off their catering and nautical services and products, while Cuba showcases its star tourist destinations, particularly the resorts that are a favourite of Italian holidaymakers: Havana, Cayo Largo Key, Varadero, Holguin, and the Keys.

This fair is a fantastic opportunity for Cuba to set out its stall in front of international tour operators, visitors, industry players and the press. According to the BIT website:

"More than 1,500 international and Italian Hosted Buyers, more than 2,000 participating companies and 70,000 expected professional visitors are expected to attend."

Italy is a huge market for Cuban tourism, and is increasingly popular. Last year, more than 112,000 Italians enjoyed Cuba's famous tropical weather and unspoiled beauty – a whopping 17.3% increase on 2013.

With the excitement mounting for BIT in a few days' time, that number could see an even more dramatic jump.


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