Cuban duo's new videoclip featuring Marc Anthony and filmed in Havana gets over 3 million views

Posted: 06-Jun-15 13:44

Last Friday, Sony Music Latin premiered what is fast becoming this year's hit of the summer in the Latin world, a collaboration between Cuban reggaeton band, Gente de Zona and the several Grammy-award winning Puerto Rican salsa singer, Marc Anthony. The song, titled La Gozadera, sees the Cuban duo and Puerto Rican salsa legend, singing and dancing on Cuban and Dominican streets. Most of the video was shot in Havana and acts as a tribute to the city's energetic vibe and undying passion for music, also showcasing its classic cars and intoxicating lively atmosphere. In just three days since going live, La Gozadera has received over 3.4 million Youtube views.

Cuban duo's new videoclip featuring Marc Anthony and filmed in Havana gets over 3 million views

A new record in views was established over the weekend for popular Cuban band, Gente de Zona, thanks to the instant success of their latest song and video clip, La Gozadera, featuring Puerto Rican legend, Marc Anthony.

With most of the video shot on the atmospheric streets of Havana (it was also partly filmed in Dominican Republic's capital of Santo Domingo or in Puerto Rico - there are different sources with conflicting information on the secondary location) the video artfully showcases the somewhat decayed beauty of the city and the typical upbeat and carefree attitude of Cubans in their natural environment: the colourful, loud and vibrant streets.

It starts with a traffic jam caused by the Cuban duo as they hit a fire hydrant whilst driving on an old classic American car. As the opening shots see the camera moving through the traffic jam, a myriad of colourful classic cars add authenticity to the scene, setting the mood to: strictly, genuinely Cuban.

The video also sees a prominence of Cuban dancers choreographed by Cuban dancer Roclan Gonzalez, who enlisted dancers from his contemporary dance company, Ballet Revolution as well as from the Cuban Television Ballet. A total mix of 100 perfectly choreographed Cuban and Puerto Rican dancers appear on the video.

A tribute to all of Latin America, the lyrics have a theme of unity between all Hispanic nations while a group of dancers in the video are fully body-painted in several Latin American flags, mostly prominent being the Cuban and Puerto Rican ones.

Directed by Alejandro Perez, the Cuban director also behind the shooting of another an immediate hit featuring Cuban duo Gente de Zona, but this time in collaboration with Enrique Iglesias, the video once again showcases the art and skill of Cuban dancers as they take to the streets in a mob fashion.

Following and even surpassing the success of his previous video clip, Bailando (which received around 900,000 Youtube hits), the Cuban film director, managed to outdo himself and eclipse his previous hit with the new video for La Gozadora ranking in over 3.4 million views in just three days after its official premiere.

The video even shows self-confessed Cuban music lover, Marc Anthony enthusiastically doing Alexander’s trademark head-shake with a crowd of dancers.

This video promotes and showcases Cuba; its energy, its people, its musical heritage and its dancing culture as much as it promotes the song, which is a cry for joy and unity among Latin American nations. La Gozadera is quite a difficult term to translate, part of the Cuban slang, and it refers to having a good time, that mostly involves singing and dancing.


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