Puma sends U.S. runners to ignite Havana streets

Posted: 01-Aug-15 13:37

A move that looks perfectly timed to coincide with the restoration of full diplomatic ties between the U.S. and Cuba; just days after the reopening of both countries' embassies, Puma launches a new promotional video clip, part of their IGNITE campaign, in which three American runners are seen travelling to Cuba to later join three professional Cuban runners. Together they take to the streets and go on an epic run through Havana's most iconic sites, streets and landmarks; making for one of the campaign's most captivating videos.

Puma sends U.S. runners to ignite Havana streets

A very symbolic promotional video clip by Puma which ends with the hashtag #IGNITEHAVANA and which was indeed filmed in Cuba’s iconic capital city, has just gone live as part of the brand’s epic running series featuring the new PUMA IGNITE design.

The video shows three U.S. running athletes travelling to Cuba for the first time ever, coinciding (no accident there) with the relaxation of laws that now allow Americans to visit the island for a variety of purposes (12 to be exact). The video shows them gearing up for the trip, getting on a plane and then being picked up from the airport in a classic vintage car from the 50s that takes them on a scenic ride. Shortly upon touching down in Havana the U.S. runners join three members of Cuba’s National Track & Field team for a good run through all of Havana.

Kicking off from Havana’s centric Estadio Panamericano, where the team meets for the first time and which is where Cuba’s national running team performs their daily training activities, the runners move through the city’s busiest streets. Passing through the Malecon and Old Havana’s historic centre as well as its neglected backstreets, the running scenes show fishermen on the sea wall, a boxing match at the Rafael Trejo gym, a group of rogue skateboarders and numerous street passers-by. It all ends on a panoramic rooftop of the city where the runners enjoy sweeping birds’ eye views: their ultimate reward.


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