Marriott Hotels ready to operate in Cuba

Posted: 15-Aug-15 15:14

US hotel chain Marriott is poised to open hotels in Cuba in the near future, thanks to the relaxation of the travel restrictions by US President Obama. When US companies are allowed to operate in Cuba, Marriott's CEO believes this will be for the benefit of all involved.

Marriott Hotels ready to operate in Cuba

The major hotel chain Marriot International is planning to expand into Cuba and do business in this long-forbidden country. The chain's president and CEO Arne M. Sorenson has recently returned from a visit to Cuba and has stated in his blog that the hotel chain is ready to do business in Cuba as soon as possible.

Sorenson also wrote that he has spent several days talking with businessmen, officials, locals and cultural leaders and he found many people who were interested in having business relations with the USA. The people who he met loved the American people and culture and were happy to engage with the USA as soon as possible.

Sorenson wrote an article entitled "Cuba: Ready Set Go!". In the article he wrote about the fact that US Law does not allow Marriott doing business with Cuba, but he is looking forward to when the current restrictions are completely eliminated. President Obama is reviving relations with Cuba and this has created a global interest from many different businesses.

In his article, Sorenson stated that when US companies compete for new travel business to Cuba, they will contribute to a stronger relationship between the two countries. Also, the hotels will employ hundreds, perhaps even thousands, of Cubans. Sorenson argues that these career opportunities will improve the lives of Cubans and will strengthen their bond with the USA.

There are currently hundreds of hotels already in Cuba, most of which are owned by the Cuban government. There are also South American and European hotel companies doing business there who are managing the hotels under a contract with the government. Sorenson believes that American companies should be able to join in and compete with these other hotel brands for the Cuban market.

American visits to Cuba are set to dramatically increase this year and if congress acts to lift this ban, the number of US visitors Cuba receives is likely to grow to 5 million within a few years. Only time will tell what the future will bring for American hotel brands and whether or not they will be able to expand and compete in Cuba.


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