Banyan Tree to add Cuba to its portfolio as part of Latin American expansion

Posted: 21-Oct-15 11:16

Planning to plant their Asian roots firmly in Cuba for the first time ever, the Banyan Tree Hotels & Resorts group has partnered up with Gaviota, one of Cuba's largest, government-owned tourist companies as part of a new expansion plan in Latin America, which will include the building of four brand new properties in Cuba.

Banyan Tree to add Cuba to its portfolio as part of Latin American expansion

Still in the process of signing agreements and tying up deals with one of Cuba’s largest tourism companies; Gaviota Hotels, which is responsible for managing the majority of hotels in the island, the prestigious eco-luxury brand of hotels and resorts, Banyan Tree will soon be firmly establishing its presence in the Caribbean archipelago with not one but four spanking new properties in the pipeline for Cuba.

As part of a group of initiatives to expand their presence across Latin America, this new move goes hand in hand with the release of a US$300 million Mexico Hospitality Fund and the announcement of a new lifestyle hotel brand to come.

But what’s on the horizon for Cuban and Banyan Tree? For starters, the first of the four new properties to open is expected to be ready to welcome guests as soon as July 2016, on the stunning island key of Cayo Las Brujas, which had remained completely undeveloped so far and which means that the new Banyan Tree resort would become the key’s very first (and only) hotel.

Famous for its immaculate shoreline, thriving wildlife and coral reefs, this will no doubt soon become one of Cuba’s most luxurious and exclusive destinations. The opening of Banyan Tree’s new resort in Cayo Las Brujas will also mark the debut of the group’s newest brand, the name of which hasn’t been officially revealed yet but which will join the other existing three of Cassia, Angsana and, of course, their flagship Banyan Tree.

Founder and Chairman of Banyan Tree Hotels & Resorts, Ho Kwon Ping said of the soon-to-come fourth brand:

"We are only unveiling the fourth brand on October 22."

He also added that it would be:

“... hip, cool and contemporary [and aimed at] younger people.”

The other three new hotels to open in Cuba by Banyan Tree include an Angsana resort expected to open a year after the first, sometime during 2017, followed by another Angsana property and a Banyan Tree, both of which will be located in Varadero. No speculative opening dates have been given for these last two.

The entrance of Banyan Tree in the Cuban market marks the hospitality group’s second venture in Latin America with their first two properties in the sub-continent already operating in Mexico – the Banyan Tree Mayakoba and Banyan Tree Cabo Marques.


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