Banyan Tree reveals name of latest hotel brand to debut in Cuba

Posted: 26-Oct-15 11:46

Whilst no name for the new Banyan Tree property due to open next year in Cuba's Cayo Las Brujas has been revealed what has recently been announced (and had been previously kept under wraps) is the name of the new brand the hotel will belong to. Now officially launched, the new Dhawa brand becomes Banyan Tree's fourth official sub-brand. As of now it already has its own dedicated website where you can see map locations of the upcoming properties around the world soon to be part of the Dhawa family.

Banyan Tree reveals name of latest hotel brand to debut in Cuba

Not long ago we revealed that Banyan Tree was branching out in Cuba for the first time ever with the announcement of a new property to be built in Cayo Las Brujas, an unspoilt key part of the coveted Jardines del Rey archipelago, famed for the virginal state of its beaches and the thriving coral life beneath its waters.

Now the brand under which said new hotel would be named has finally been revealed as it officially launches its new website. Cuba’s newest hotel in Cayo Las Brujas, and also the first of its kind, will belong to Banyan Tree’s newly developed Dhawa brand, a name that, according to its official brand new website, stand for: “New, Fresh an Inventive”.

The official new introduction to Dawa says:

"Welcome to Dhawa - a contemporary, casual and creative hotel where guests call the shots."

The website then goes on to list all the things that Dhawa stands for:

  • Eclectic chic
  • Personal touches
  • Smart design
  • Innovative comfort
  • People who love life
  • Wi-Fi that works

An inviting slogan reads:

"Create your very own local experience at the heart and soul of Dhawa”

The introduction to Dhawa concludes with these words:

“Dhawa. No room for the ordinary”

It all comes accompanied by a video teaser showing computerised images of the new Dhawa properties on the horizon along with captions highlighting the properties’ unique characteristics and perks.

The new Dhawa in Cayo Las Brujas is expected to open in July 2016, followed by six other Dhawa properties to open in various locations across China and Thailand, the first of which is due to open in March 2016 in Bo’ao, China. The others have no dates announcing their opening so their construction could be further down the line.

We’ll keep you updated with any milestones as the one in Cuba continues to develop. Watch this space.


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