Virtuoso travel report shows strong Cuba interest for 2016

Posted: 05-Dec-15 12:27

The annual Virtuoso report on top destinations in different categories is out. Cuba came first in the Emerging Destinations category, beating countries like Croatia, Iceland and Myanmar. The report also gave criteria used by travellers in selecting destinations.

Virtuoso travel report shows strong Cuba interest for 2016

Restored diplomatic ties between Cuba and the United States are a blessing not just in terms of trade, but also in terms of tourism.

The annual survey conducted by Virtuoso, a network of international travel agents, put Cuba at the top of the list of countries emerging as tourist destinations. Called the 2016 Virtuoso Luxe Report, it is an authoritative looking glass into tourism trends of the coming year as it is curated from Virtuoso's elite advisors.

The surging interest in Cuba comes after the recent mending of fences between the island and the US government. People are keen on experiencing what has been locked away behind the borders of this country before it is awash with holidaymakers and has its culture eroded. The unique experiences Cuba offers have seen it beat top destinations like Iceland and Antarctica to the top of the emerging destinations list.

Besides Cuba's exciting cultural and historical offerings and the allure of being among the first to experience them unspoiled, there are a number of factors that the survey revealed as crucial in determining choice of destination.

When choosing their must-have experience for the coming year, travellers prioritised these items in below order:

  1. Discovering unique, untouched places: This is chiefly what led many to settle for Cuba as their destination of choice. The newly opened-up island presents a world of new possibilities to the savvy, adventure-hungry traveller.
  2. Creating unforgettable memories: This is an enduring motivation for travel and experiences such as a culinary tour of Cuba or a night of flamenco make this country an irresistible option.
  3. Cross off something from your bucket list: Seeing something they've heard a lot about is a reason why many will travel in 2016. A tour through Old Havana or a drive along El Malecon are experiences you won't get anywhere else in the world.
  4. Break out of your comfort zone: Instead of opting for tried-and-tested holiday destinations, many a traveller will want to try something new just for the sake of it. It is common knowledge that journeying away from familiar surroundings and encountering different people and cultures broadens one's thinking.

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