Chivas Regal ambassador celebrates the creativity of Cuban barmen

Posted: 28-May-16 10:20

In an interview published by Havana Club International, Chivas Regal ambassador Max Warner praised the professional skills, talent and inventiveness of Cuban barmen. The expert appreciated the uniqueness of Cuban cocktails and the contributions of local barmen to their internationalisation during his participation in the recently held Master Class Chivas 2016 competition, which took place in Havana.

Chivas Regal ambassador celebrates the creativity of Cuban barmen

The third edition of Master Class Chivas 2016, an international event oriented to the promotion of the art of mixology, brought to Havana the expertise of Max Warner, Chivas Regal´s ambassador who has praised the talent of Cuban barmen, stating that the passion of professionals in the local context makes Cuban cocktails unique and internationally popular.

Warner celebrated the fast development and new tendencies in the mixology of drinks in Cuba, suggesting that this is a good sign in the further sophistication of tourism services in the island.

He also recognised that there is no place in the world like Cuba, where cocktails are not only important because of their flavour and aesthetic appearance but also because of the performance of the barmen while preparing and serving them.

Master Class Chivas 2016, which took place earlier this month at the Melia Cohiba Hotel and the Antiguos Almacenes del Tabaco y la Madera in Cuba´s capital, is a competition organised by Havana Club International S.A. The purpose of the event is to demonstrate how the Cuban cocktail is constantly evolving, as well as to promote the art of mixology in the gastronomic sector of the island.

The Havana event is one of the qualifying competitions organised by Chivas Regal in different countries, which are also aimed at discovering new professional talents in the art of mixology. At the same time, the company is committed to providing training to local professionals on the new trends in this field.

Chivas Regal is one of two icon brands belonging to the Pernod Ricard company. The luxury beverage, produced since the beginning of the 19th century, is enjoyed in more than 150 countries around the world. Havana Club International, one of the organisers of the international competition (in collaboration with the Cuban Association of Barmen), is a mixed company operated between Pernod Ricard and Cuba Ron since 1993.

Among Cuba´s internationally acclaimed cocktails are the Daiquiri, the Cuba Libre and the Mojito. All of these drinks are made with rum, the traditional Cuban alcoholic beverage made from sugarcane by-products.


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