Report shows more American holidaymakers are interested in travelling to Cuba

Posted: 13-Jun-16 09:24

According to recent studies and surveys more American travellers are interested in heading to Cuba since travel restrictions began to ease, the majority of them being regular travellers. Not only are most of these people favourable to a Cuba trip, but two of the destinations strengths, including beaches and cost, could prove encouraging for the overall tourism market.

Report shows more American holidaymakers are interested in travelling to Cuba

As long-standing travel restrictions to Cuba continue to ease it seems more and more American travellers are considering a trip to the island. Published on the Ask Your Target Market website, new research showing the upward trend is presented in a 7 June article by writer Anne Pilon.

AYTM routinely posts professional-level, market research for companies, in this case a survey where nearly a quarter of respondents indicated they were interested in future travel to Cuba. Of that number, 29-percent answered they would likely book the destination sometime over the next 12 months. A small percentage of respondents had been to the country previously.

When it comes to deciding where to go, the survey found 30-percent of people list cost as their top consideration, followed by 23-percent listing safety. A smaller number of people claim to choose their destination by culture, climate, educational opportunities and proximity to family, friends and attractions.

While the organization found beach holidays commonly rank at the top, travellers also seem to enjoy all-inclusive resorts. Lower on the list of considerations came metropolitan areas, rural getaways and cultural experiences, while cruises and amusement parks trailed the survey in popularity.

AYTM also discovered that most of those who took the survey travel regularly, about one-fifth of respondents have journeyed more than an hour away from home during the past seven days while only 12-percent said they never travel. The results were even more interesting when taking into account international destinations, with the majority of respondents, 43-percent, saying it’s been more than a year since they went out of the country.

Those who have travelled internationally before were a whopping 93-percent more likely to show interest in going to Cuba, while those who travelled internationally sometime over the last 12 months appeared 33-percent more likely to portray interest in going to the country.

Pilon deducts that based on research, Cuban attractions and resorts, as well as those offering charter flights to the country, should market to this particular traveller. Because beaches rank so high and cost is such a determining factor, she also recommends these companies present travel deals and use the country’s warm climate as a selling point.

The research by AYTM closely aligns with a study presented by Skift, a news source for the travel industry. In its study, up to 25-percent of Americans were interested in going to Cuba sometime over the next year. Of course, Americans visiting Cuba still need to present a reason for going, including either a people-to-people cultural trip, travelling for education or to visit family members.


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