Cuba occupies number one spot in Virtuoso’s Top Emerging Destinations

Posted: 29-Aug-16 08:17

International network of luxury travel agencies, Virtuoso recently revealed the results of surveys they have conducted to find out the top preferences, motivations and destinations expressed by travellers. One of the most trending countries of the moment, Cuba, ranked number one in the Top Emerging Destinations category.

Cuba occupies number one spot in Virtuoso’s Top Emerging Destinations

Despite the fact that the embargo policy forbids U.S. citizens from going to Cuba as tourists, the number of visitors arriving in the country increased in 94% in the first three months 2016. The re-establishment of diplomatic bonds between the two countries has been attracting a great deal of attention onto the charming and magical Caribbean island, that aside from beautiful beaches and nature also offers one of the most rich and diverse cultures in the world.

International network of luxury travel agencies, Virtuoso looks to evaluate what travellers around the world look for in their holidays. From favourite locations to most popular activities or travel purposes, Virtuoso conducts several surveys each year to reach a better understanding of the travel industry’s current tendencies.

In 2016, Cuba not only starred in one of the prestigious lists, but reached the number one position in Virtuoso’s Top Emerging Destinations, a result that they had already predicted in December 2015. The results were published this week, after Virtuoso surveyed its advisors attending the International Luxury Travel Market (ILTM) to reveal which destinations, motivations and preferences are top of mind for their clients in 2016. The results provide valuable insight into the mindset of the globe’s most upmarket travellers.

The different categories this network took into consideration included Top Travel Trends, Top Global Destinations, Top Adventure Destinations, Top Emerging Destinations, Top US Destinations, Top Honeymoon Destinations, Top Family Travel Destinations, Top Cruise Itineraries, Top Wellness Travel Elements, Top Travel Motivations, Most Popular Type of Travel and Class of Air Service.

Aside from Cuba topping the list of Top Emerging Destinations, followed by Bhutan, Iceland, Croatia and Colombia, Italy kept its first place in the global destination list and second for honeymooners, proving its broad appeal. Family travel experiences were also high on Virtuoso advisors’ lists, as multigenerational travel is the top trend cited for the year ahead. Travel with family was third, and the Virtuoso ILTM attendees identified key destinations that are hot for families. Italy once again topped the list, followed by Mexico, South Africa and Costa Rica.

Finally, adventure holidays are also occupying a lot of space in the travel industry, as adventure travel is the second most popular trend for next year. Costa Rica ranked highest for adventure travellers, followed by New Zealand, South Africa and Iceland. On a different note, Virtuoso’s ILTM attendees also recognised another growing tendency: wellness travel. They said the top three travel experiences clients seek when focusing on their wellbeing are massages and other treatments, fitness facilities and classes, as well as healthy cuisine.


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