Havana to host upcoming Advertising Week in November

Posted: 23-Sep-16 09:29

After stopping by at cosmopolitan cities like Tokyo, London and New York, Havana is now Advertising Week’s fourth destination. The event will take place from 28th November to 1st December in the Cuban capital, which has been selected considering its new economic flexibility and openness to new markets.

Havana to host upcoming Advertising Week in November

Cuba’s capital has been the centre of a lot of action lately, becoming an open air gallery during XII Havana Biennial or simply hosting epic moments like the unique Rolling Stones concert. The action doesn’t stop for Havana, which will be hosting its very first Advertising Week under the name of Cuba x Creativity which will take place from 28th November to 1st December.

The announcement comes after JetBlue, a founding partner of the event, kicked off the first commercial service to Cuba from the U.S. in over 50 years.

Matt Scheckner, CEO of Stillwell Partners, the organising firm behind Advertising Week stated they were thrilled to take this event to Cuba for the first time:

“This is a unique moment in history. When the door to go to Cuba opened a crack—the embargo is still in place; we're in a very interesting transition period and as an American, there has been 53 years that we have not been able to go to Cuba—we went down there right away to see if an event was possible.”

JetBlue is providing airfare to the event’s 400 attendees, which Scheckner said will be capped at a relatively modest number. Marty St. George, executive Vice President of commercial and planning for the JetBlue, said the company:

 "...is thrilled to be leading the way to Cuba."

Attendees of Cuba x Creativity will get an immersive experience, according to Scheckner, including Cuban arts, culture, cuisine, music, cigars and rum. Havana's Hotel Nacional de Cuba will serve as headquarters for Cuba x Creativity. A daily breakfast will take place at the Parisien Cabaret.

The thought leadership seminar program will be held at the Salon 1930, which has long served as the home of the Buena Vista Social Club. Other event venues include historic destinations like the Gran Teatro de La Habana Alicia Alonso and Tropicana.

While adding Havana to the Advertising Week roster doesn't make sense when considering major advertising hubs—New York, London and Tokyo host the other three weeks and make up the three largest ad markets in the world—the city makes sense according to Scheckner:

"...as a place for a celebration of creativity"

As the island opens up to new markets and works toward a more flexible economy, many enterprises seek to open offices in Cuba, including Spanish Kreab and Llorente y Cuenca. This last company, founded by Jose Antonio Llorente, will focus on specialized services for business intelligence, identifying opportunities and counterparts between authorities and Cuban companies, making reports on social, economic and sectoral context; as well as pre-viability reports on investment or commercial projects, research funding and negotiation training and management of investment projects.


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