Thousands of US companies registered their brands in Cuba this year

Posted: 18-Nov-16 12:36

According to the numbers disclosed by the Cuban Office of Industrial Property, over 1000 US companies requested to legally register their brands in the island this year. This sudden rush to the Cuban market comes after the thaw between the two countries began on December 2014. Internationally renowned US brands like Disney, Apple and MGM Resorts are now present in Cuba.

Thousands of US companies registered their brands in Cuba this year

Since President Obama announced his desire to re-establish diplomatic bonds with the Cuban government on December 2014, US companies have been rushing to register their brands in the island.

Prior to the thaw, only 78 brands were registered in Cuba according to Reuters; this number has grown in gigantic proportions since then. Only in 2016, the Cuban Office of Industrial Property (OCPI by its initials in Spanish), state organisation in charge of examining and granting brand rights in the island, declared to have received over 1000 requests.

This number is more than double the amount that applied to register the previous year. Though certain brands were already registered in the island since the 1960s thanks to an exception within the embargo limitations, the new US government regulations that favour exchange with Cuba seem to be the reason for this unprecedented rush, according to expert opinion.

John Kavulich, president of the US Cuba Trade and Economic Council stated how the ongoing thaw has brought significant change:

“The six rounds of dialogue to change regulations since 17th December 2014, have increased the desire of US companies to register their intellectual property in the island.”

2015 was already an important year for brand registering in Cuba. World-renowned brands like Netflix, Hershey’s and Twitter registered as well as important restaurant chains including Outback Steakhouse, Chick-fil-A, Bonefish Grill and IHOP. Moreover, General Motors registered brands like Camaro, Tahoe, Cruze and Buick, whilst Chrysler did the same with its models Compass, Charger and Challenger.

Some of the important brands that feature in the OCPI records in the ongoing year, comprise prestigious names like Disney, Taco Bell, Uber, Starbucks, Chevron, Domino’s, Bank of America, Apple and Microsoft. During 2016, Las Vegas casino emporium, MGM Resorts registered their brand in January; Instagram and Periscope, in June; GoPro, Fossil and Abbott, in August. Mass media networks also jumped in, including MTV, Showtime, Dish Network, Comcast, Bloomberg, CBS and Univision.

In addition to all the brands registered through the OCPI, others managed to do so under the Madrid Protocol, and international treaty that Cuba is part of. To the date, Cuba has registered over than 6000 US companies, according to the island’s authorities. 


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