Globalia Group to take over and transform the Copacabana, a seaside hotel in Havana

Posted: 14-Dec-16 10:03

After suffering decades of neglect despite never losing its charm and singular charisma, the Copacabana hotel in Havana is to undergo a series of refurbishment works as it is handed over to Spanish hotelier, Be Live Hotels, part of the Globalia Group. The hotel is to be born again after a whopping $6 million-dollar investment.

Globalia Group to take over and transform the Copacabana, a seaside hotel in Havana

Kicking off the year with an ambitious new plan and an immediate addition to their portfolio of Cuba hotels, the Be Live brand will add the Copacabana to its collection of Cuban gems. Starting 1st January 2017 the Copacabana Hotel in Havana will be rebranded a Be Live property and renovation works will start for the value of $6 million US dollars, giving the hotel a full makeover to modernise and upgrade its aging facilities.

Part of the Globalia Group, a Spanish giant that also owns a number of independent tourism companies like Air Europa, Be Live Hotels and Resorts already manages three hotels in Cuba, all of them in Varadero, the island’s number one beach destination, which means the acquisition of the Copacabana Hotel is the brand’s first venture in Havana.

Previously run by Cubanacan, Cuba’s leading state-owned tourism group, the once gleaming Copacabana will soon be passed down to the Be Live group, with the latter aiming to restore its former glory thanks to a multi-million dollar investment that will see it changed and upgraded from the inside out.

With 168 rooms and a privileged location in a quiet, elegant and leafy residential neighbourhood just 10 minutes from downtown and the buzz of the city’s heart, the Copacabana hotel not only sits in the pretty Miramar area, but it also overlooks the sea and boasts Cuba’s only natural salt-water pool, the closest you get to an infinity pool in this area.

Speaking about their latest addition, Director at Be Live Hotels, Javier Blanco, said:

“With the addition of the Be Live Habana City Copacabana, we are one step closer to achieving one of our main objectives - the ongoing development of our expansion plans. Without a doubt, Cuba, as a result of the events in recent months, has become one of our most coveted destinations.”

A good part of Globalia’s massive investment in the hotel will go to creating a new beach club and sports centre, as well as upgrading existing facilities. After renovations are complete, the renewed Be Live Habana City Copacabana is dubbed to become one of the city’s most wanted in the area.

Thanks to their existing hotels in Cuba, the Be Live Experience Varadero, Be Live Las Morlas and Be Live Turquesa, all of which are all-inclusive resorts, the Be Live brand in Cuba has seen a recent 20 per cent growth in revenue over this year’s third trimester, in comparison with the same period last year, with occupation levels over 85 per cent and a resulting 14 per cent growth in profits. 


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