Spotify heads to Cuba to celebrate their annual reunion in Havana

Posted: 16-Jan-17 11:18

Visiting Cuba for the first time, a team of 300 Spotify representatives landed in Havana last Wednesday to celebrate their annual reunion in the Caribbean’s most-talked-about-island as of late. During their three-day stopover in its capital they hosted private parties to which Cuban musicians and producers were invited and held meetings behind closed doors at the Hotel Nacional.

Spotify heads to Cuba to celebrate their annual reunion in Havana

Now that Cuba is in Vogue, another big international company has set its eyes on it after flying close to 300 of its members to the island for the celebration of their annual reunion.

Last Wednesday, the world’s most popular music app and platform, Spotify, touched down in Cuba with a big entourage of company members with plans for hosting private parties and holding meetings with Cuban musicians and producers.

To its glamorous private Cuban parties, Spotify invited a diverse variety of Cuban singers, musicians, songwriters and music producers, and, according to online Cuban magazine, Vistar, these private parties fostered friendly interactions between the Swiss company’s representatives and their Cuban counterparts.

Also according to Vistar, meetings with discussions about bringing Spotify’s music platform and mobile app to Cuba were held behind closed doors at the Hotel Nacional, following the Cuban government’s launch of a new mobile app by EGREM (Cuba’s national music company) last November, bringing local music lovers a national alternative to Spotify for downloading music content.

The Cuban app called D’Ritmo, though not yet available to the wider public, was developed by Cuban creator Yosbel Gowen, and would allow users to purchase individual tokens for the value of 1 CUC, enabling them to download an average of 80 songs or full albums across all music genres available.

Spotify’s visit to Cuba comes after Netflix’s arrival to the Cuban capital last April, during which the Netflix team took time to enjoy a private Los Van Van concert. According to Diario de Cuba, Netflix has been operating in Cuba since 2015, despite specialists criticising their move as “rushed and risky” with no possibility for the company to obtain positive short-term results.

Both trips to Cuba, Spotify’s and Netflix’s were organised and promoted by Cuba Educational Travel (one of the 100 companies that wrote a letter to Trump last December, asking him to continue President Barack Obama’s rapprochement policy towards the island) and the anti-embargo coalition Engage Cuba.


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