Melia Hotels International records increase in revenues in Cuba in 2016

Posted: 17-Mar-17 10:00

Melia Hotels International has announced that it recorded a 10.3 per cent growth in revenues in its operations in Cuba in 2016. The Spanish-based hotel group runs 27 hotels across the island nation, and it experienced improved rates in its properties in Havana and Santiago de Cuba last year, with the revenue per available room (RevPAR) up by 17.1 per cent.

Melia Hotels International records increase in revenues in Cuba in 2016

Melia Hotels International has revealed that it reported an increase in revenues in its operations in Cuba in 2016. The hotel group operates 27 hotels across the island, and improved rates in Havana and Santiago de Cuba contributed to the rise.

The Spanish-based company stated that revenue per available room (RevPAR) also increased due to a 17.1 per cent rise in prices last year. This was helped by the influx of holidaymakers, following the improved diplomatic relations between Cuba and the United States.

"The 2016 results once again show a strong performance from the hotel business as a result of a positive international travel environment, especially in resorts."

Commented Gabriel Escarrer Jaume, the Vice Chairman and Chief Executive Officer of Melia Hotels International.

The hotel company is predicting 2017 to be an even better year, and with international tourist arrivals reaching four million in 2016, this year, those numbers are expected to increase even further. Last year, the Melia reported net profits of more than 100 million Euros for its properties worldwide.

Melia has four and five-star hotels in main destinations in Cuba. These include properties in Havana city, Varadero, Santiago de Cuba, Cayo Largo, Cayo Coco, and Guardalavaca in Holguin.

Melia Hotels International runs approximately 350 hotels in 35 countries around the globe. The properties are operated under its brands: Melia, Gran Melia, ME by Melia, Paradisus, Innside by Melia, TRYP by Wyndham, Sol Hotels, and Club Melia.

Since former President Obama resumed relations with the Cuban government, the island nation has received an influx of holidaymakers from all over the world. To keep up with the demand of visitors, many new hotels are under development, and for the first time, U.S-based global hotel chains have been granted permission to operate hotels in Cuba.

The global hotel group Starwood International made history last year when it became the first company from the United States to manage a hotel in Cuba since 1959. The Four Points by Sheraton Havana hotel opened in the capital last summer.

Cuba is undergoing significant changes as more tourists head to the Caribbean nation to experience its culture, heritage and magnificent natural landscapes. With virgin cays, white sand beaches, pristine coral reefs, and thriving nature reserves, the country is a hotspot for sun-seeking travellers who want to capture its “frozen in time” 1950s essence before it inevitably changes.


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