Cuba receives 60 per cent more Brazilian tourists in 2017

Posted: 13-Sep-17 08:52

According to local authorities, the number of travellers coming from Brazil to visit Cuba has increased by more than 60 per cent so far this year. This important growth in tourism influx is in great part thanks to the advertising campaigns led by Cuban representatives in Brazil as well as the growing popularity of health tourism.

Cuba receives 60 per cent more Brazilian tourists in 2017

Cuban representatives in Brazil recently reported a great surge in the amount of travellers from this country choosing the Caribbean island as a holiday destination. So far this year, Brazilian tourism to Cuba has already grown more than 60 per cent in comparison to the same period in 2016. Aside from Cuba’s appealing leisure, cultural and historic values, the excellent and well-priced health services for foreign clients seems to be one of the most influential factors in this increase.

Dagmar Gonzalez, economic advisor to the Cuban diplomatic mission in Brazil recently discussed and analysed the numbers at a meeting with tour operators, travel agents and airline representatives who promote Cuba as a tourism destination. According to Gonzalez, approximately 19,094 Brazilian holidaymakers travelled to Cuba between January and June, exceeding all expectations with a 60.9 per cent growth.

The main focus of this important business reunion was “Cuba, a health-for-all destination”, highlighting the importance of the island’s high quality and efficiency in medicine as one of the best in Latin America. Ambassador Rolando Antonio Gomez, charge d’affaires of the Cuban Embassy in Brazil also attended the meeting and thanked all those who worked hard to achieve such an amazing result.

Gomez added his interest in giving the Brazilian people access to Cuba’s scientific and medical achievements, insisting on the fact that the country’s system of primary healthcare was one of the best in the region and up to par with many developed countries:

“We want to incorporate Brazil into the growing number of travelers interested in health tourism.”

When speaking about the potential Cuba currently counts with to develop the medical market, Dagmar Gonzalez presented several possibilities for future collaboration. For instance, the "Comercializadora de Servicios Medicos de Cuba" (CSMC) offers the possibility of participating in seven business areas. CSMC runs 122 doctor's offices in hotels, nine international clinics in the main tourist resorts, more than 800 beds in hospitals of excellence, four villas to treat addictions and two hot springs and medicinal spas.

Whilst health tourism develops, Cuba continues to expand its services and possibilities in this sector. As the main pillar of the island’s economy, the tourism industry in Cuba has flourished greatly in the past years. In 2016, Cuba received about 4,035,577 foreign visitors, a number that is expected to increase by 15 per cent in 2017. 

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