FITCuba to welcome United Kingdom as guest of honour

Posted: 09-Jan-18 08:35

One of the island's biggest tourist industry events, the FITCuba International Tourism Fair, has revealed attracting visitors from one of the world's richest nations – the United Kingdom – will be its main focus for 2018, with the location of the four-day fair also having been confirmed.

FITCuba to welcome United Kingdom as guest of honour

The FITCuba International Tourism Fair has been confirmed for May 2-5, 2018, with Cayo Santa Maria, in the central province of Villa Clara, set to be the official venue.

Sunshine and beach life will be the focus points for the event, which are both in abundance in the chosen area. The guest of honour country this time round will be the United Kingdom, a nation that understands only too well how important it is to be willing to travel if you’re looking for great weather and warm seas, with its own climate notoriously wet, windy, and frequently on the chilly side.

The prevalence of Britons arriving in Cuba has been growing in recent years, with a 25% increase cited in an article on the Travel Trade Caribbean website. The UK is a major player in the international travel game, representing a lucrative market for any country, not least one that is in real need of the economic benefits that come with attracting one of the world’s wealthiest nations.

Cuba Minister of Tourism, Manuel Marrero Cruz, has stated that the organising committee decided on the location of Cayo Santa Maria because significant work is currently taking place to renovate and update the destination’s products, currently amongst the youngest resorts vying for attention on the island.

The provincial capital, Santa Clara, will see a selection of new hotels built, such as the Florida and Floreale, with the Central Hotel re-opening and increased guest capacities set for traditional accommodations La Granjita, America, and Los Caneyes.

Elsewhere in the area, Camajuani will welcome the all new Cosmopolitan residence, Bauza and Leyenda will begin operations in Remedios, Comercio opens in Caibarien, and Sagua la Grande will start welcoming guests in Sagua. All of which are four-star standard, meaning Cuba is set to see a boom in quality accommodation options. Cayo Esquivel, to the north of Sagua La Grande, will open later, and is set to be a five-star offering that has been described by Marrero Cruz as "incomparable"

Not before time, while Cuba’s tourism is on the rise its hotels and guest houses remain largely limited in terms of both numbers and facilities, meaning it’s not surprising one of the main priorities for the entire country right now is securing new properties run by international brands and chains that will help cater to ever-more foreign visitors, ensuring the trend of increasing tourism should be able to continue.

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