Exclusively Cuba launches for all-inclusive market

Posted: 12-May-18 09:27

With more than two decades of experience, one Cuba travel expert has taken the bold decision to completely relaunch his company, focussing on luxury vacation experiences that truly place visitors in the heart of the culture of one of the world's most unique destinations.

Exclusively Cuba launches for all-inclusive market

After 28 years of working within the Cuban tourism industry, you’d expect to be more than familiar with the island, its unique culture and people. Which is exactly why Eric Norber has made a name for himself as a specialist, sharing his knowledge and expertise with global travellers looking to experience one of the world’s most iconic countries.

After more than two decades in the trade he has just rebranded his company as Exclusively Cuba, which will offer all-inclusive vacations aimed at the luxury market, with customised VIP experiences also available.

“I fell in love with Cuba’s vibrant spirit and warm culture when I first visited in 1990 and created a company allowing legal cultural exchanges between Americans and Cubans.”

Norber is quoted as saying in a press release on PR Newswire.

The lifting of the 50-year travel and trade embargo on Cuba, which all but prevented any US passport holders from visiting the island, has undoubtedly been a catalyst in Norber’s decision to relaunch and refocus the company. The American-Cuba tourist market is growing exponentially, although the restrictions that do remain in place means the number of arrivals from the States is still dwarfed by other countries.

Over the years, Norber’s company has organised hundreds of private tours, allowing putting people face-to-face with Cuba’s religion, theatre, sports and arts, even going so far as to facilitate yoga lessons for those spending time on the island.

“We create experience, not just travel.”

Said Norber.

“Cuba, while warm and friendly, can still be complicated. Cuba has an all-cash economy and very little internet, making it challenging for travellers to book on their own. Exclusively Cuba confirms all reservations, provides visas and ensures that clients have a truly extraordinary experience in Cuba."

“While Americans are tremendously interested in visiting Cuba, they are rightfully concerned about doing it correctly to avoid logistic challenges and or compliance issues. We want our clients at Exclusively Cuba to experience authentic Cuba now, unspoiled and non-commercialised. Cuba is really an experience and not just a destination.”

Tourism in the country has been increasing rapidly in recent years, raising the spectre of globalisation and leading some to worry that within the next decade all that makes Cuba individual may become diluted or even vanish altogether. With this in mind companies such as Exclusively Cuba are allowing people to catch a glimpse of a life on the island which may not still be there in the not-too-distant future.

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