Expedia sees increased demand for Cuba's hotels

Posted: 08-Oct-18 09:07

Travel booking giant Expedia recently announced that it has seen increased demand for accommodations in Cuba. June of 2018, in particular, saw an increase, when compared to the same time last year. Tourism has long been a major part of Cuba’s economy, but the global reach of Expedia has helped the island’s tourism industry grow dramatically.

Expedia sees increased demand for Cuba's hotels

Expedia Group reports increased demand for accommodations in Cuba. Since May 2017, Expedia Group has seen increased demand for accommodations on the island, specifically in June 2018, when compared to the same time last year.

During that timeframe, Expedia Group reports growth in demand across all Cuban destinations. Strong performance in Havana, Varadero and West Cuba has contributed to the rapid growth in demand across Cuba as a whole.

While the travel industry has been one of Cuba’s most important economic contributors for decades, Expedia Group has enabled global traveller access across a greater number of properties across the island. Expedia Group reports that three- and four-star properties—both individual and chain lodgings--received a 45 percent share of demand during June 2018.

“Cuba offers a unique combination of history, culture and some of the most beautiful and pristine beaches in the Caribbean. We are convinced of the potential of the island and are proud of our contribution to the country.”

Explained Rafael del Castillo, Senior Director for Mexico and the Caribbean, Expedia Group.

Expedia Group continues to work closely with lodging partners throughout Cuba in an effort to increase sales and meet marketing goals, all while increasing the number of lodging partners. This increase in lodging partners opens up a wider variety of hotels authorized travellers can choose from when booking a holiday to the island.

“Expedia Group has had a huge impact for our brand. For the Be Live hotels in Cuba, which feature seven properties throughout Havana and Varadero, we have taken advantage of the company’s technological offering as well as the many analytic tools that have helped us develop our sales strategies more effectively.

“The company’s global reach has been one of the biggest differentiators for us as it has brought us a larger variety of guests from all over the world. Our presence in those markets has been paramount to our positive outcome since Expedia Group’s started engaging with lodging partners in Cuba.”

Stated a representative of Be Live Hotels.


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